Presentation Download: Personal Care, Oral & Baby 8/16/2015
During ECRM's Personal Care, Oral & Baby/Sun Care events, held last month in Tampa, Fla., Brad Nix, a Partner with New York-based Brand Chorus, discussed the findings of Brand Chorus' research on the social media conversations taking place around the topics of personal care.
Click here to download the presentation
Here are some highlights from his presentation:
Here are some highlights from his presentation:
- Consumers increasingly learn about products based on the experiences of their peers rather than from brands
- People are demanding more engaging online experiences. Discounts and coupons aren’t enough anymore.
- Social media campaigns that can attract and engage will win lion’s share of audiences
Digital Moms
- 92% of moms will buy from a brand when rewarded
- 97% of tablet-owning moms made a purchase on one in the past month
- 1 in 3 bloggers are moms
- 77% of mom bloggers will only write about brands they support
- 95% of moms seek out digital direct offers
- 70% say technology helps them be a better mom
- Almost 75% of online moms feel digital marketers don’t understand what it’s like to be a mom!
- Truth #6: We Are All Digital Natives
- Truth# 5: Brands Matter
- Truth #4: Belonging (The importance of communities)
- Truth #3: Fusing Work & Play
The presentation also includes tips for how to develop a social media strategy that really engages customers.
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Brad Nix, Partner, Brand Chorus
